The Success of Epic Meal Time
I was an early fan of Epic Meal Time and subscribed to their YouTube channel back in December 2010 when they only had 3 or 4 videos online. I was drawn into watching their YouTube videos through their interesting camera angles, creative cooking ideas, and their unique cast of characters. Every time a new Epic Meal Time video is created, my stomach fills with excitement to see just what kind of outrageous meal they have created. I’d like to take a look at why their YouTube videos are a great marketing success.
Epic Meal Time Niche
One thing that Epic Meal Time has done is focused in on a niche product and an untapped market. Who would have guessed that cooking and eating huge portions of food would have such a big international following? The difference with Epic Meal Time and any other cooking show is just how outrageously huge each meal is. Epic Meal Time defies human logic and even boasts about the fat and calorie count of each meal! Meals are prepared using large amounts of meat, covering it with bacon strips, and constantly finding ways to include Jack Daniels in the meal. Epic Meal Time’s signature ingredient is bacon strips, as they cover everything they make in bacon strips. It’s been reported that Epic Meal Time spends $500-$600 on meat, bacon strips, and other ingredients for their videos.
- Turbaconepic – A bird in a bird, in a bird, in a bird, in a bird, in a pig.
The Epic Meal Time Team
One thing that makes Epic Meal Time’s videos so captivating is their team of characters. All of their videos feature college age boys with BIG appetites with the occasional video featuring girls with BIG appetites. The Epic Meal Time team works together to prepare and cook the huge meal and then enjoy stuffing their faces afterward. I’ll just feature my two favourite Epic Meal Team characters.
Harley Morenstein From Epic Meal Time
The main spokesperson, co-founder and host of Epic Meal Time is Harley Morenstein. Harley’s character consistently appears drunk, high, and angry. Harley’s character also swears a lot, but most of the really bad swear words are bleeped out with the sound of a squawking of a bird. It’s Harley’s job to introduce each Epic Meal Time video, provide the voice over during the preparation of the meal, and to wrap up the video at the end with a humorous statement of what they will be cooking next week.
Epic Meal Time's Harley Morenstein Buying Bacon Strips
Muscles Glasses From Epic Meal Time
Epic Meal Time’s Muscles Glasses character is one of the most popular Epic Meal Time characters. Muscles Glasses gets his obvious name from his huge muscles and the aviator glasses he always wears in the videos. Muscles Glasses’ real name is Alex Perrault. Muscles Glasses has one job and he does it very well – to eat Epic Meal Time’s completed food creations. Muscles Glasses uses his huge muscles to lift large portions of food into his mouth. The most popular video of Muscles Glasses is where Muscles Glasses eats a huge bowl of Chili Four Loko with a wooden paddle. In February 2011, there was an internet rumor that Muscles Glasses had died due to complications from eating too much fatty foods. Muscles Glasses took to Twitter to dismiss the rumour.
Epic Meal Time character 'Muscles Glasses' eats Chili Four Loko with a paddle.
Epic Meal Time Lingo
Epic Meal Time’s Harley Morenstein describes the preparation of each Epic meal using funny catch phrases, words, and dialogue during the video. In the Turbaconepic Thanksgiving Dinner episode of Epic Meal Time, Harley pulls out package after package after package of bacon strips all while saying ‘Bacon strips and bacon strips and bacon strips and bacon strips!” The bacon strips phrase caught on with many viewers and Epic Meal Time eventually created a bacon strips t-shirt featuring the phrase “bacon strips & bacon strips & bacon strips & bacon strips & bacon strips” for fans to buy. Many YouTube users post comments about the excessive use of bacon strips in each video and about how hungry they get after watching each Epic Meal Time video.
At the end of every Epic Meal Time video Harley Morenstein wraps up the video by saying “Next time we eat … “ that usually includes an unrelated object or something that isn’t possible to eat. The ‘Next time we eat…” statement keeps the audience guessing until the following week when their new video is released.
The Epic Meal Time Fortune Cookie Says "Use More Bacon"
My Favourite Epic Meal Time Video
My favourite Epic Meal Time video is the ‘Epic Eggroll’ video. Epic Meal Time went to a local Montreal chinese restaurant and had them create a monster eggroll that was deep fried and filled with delicious chinese food. This video makes me so hungry every time I watch it. I recommend that you subscribe to Epic Meal Time’s YouTube channel to continue to get their new and amazing creations served up to you directly.
Epic Meal Time is currently in talks to get their show on TV. I wish them the best of luck!
Are they college age? They’re like 25-27… Where I’m from that’s 5 years removed from college.
We range from 22-28 in age. I’m 25, Muscles is 23 and in University.
Great article. Epic Meal Time approves!
Too bad Harley is actually a prick. Cheats on Des.
Muscles is alright, a little dumb though. Sterling is a real douche. Dates underage girls and gets dumped by them. Losers.
Hater, you fucking idiot.
hater you’re looking weak